Tuesday, February 21, 2017

GS25, exclusive launch Beyond ... "Convenience live up cosmetics'



[Korea gimeunji financial newspaper reporter] GS GS25 convenience stores to the retail operations is the exclusive cosmetics brand launched in April, LG Household & Health Care Beyond coming.

GS25 and Beyond is focused on cosmetics sales growth potential over the life of the deep-seated convenience store customers, and continue to launch Beyond this, through consultations between eight months.

Cosmetics sales category sold in a physical GS25 shows a steady increase year by 10.3% in 2014 compared to the previous year, 16.9% in 2015 and 19.7% in 2016.

The companies making products with reduced capacity into smaller kits to suit the convenience store and, GS25 will proceed with the sale to a private beach Beyond the shelves in each store.

Products show the first line masks 'Best Skincare four kinds of kits, "" Homme skincare three kinds of kits' and 'sludge-filled hub mask blood' existing popular products, portable small-capacity kit form set Product 5 kinds configured with the Pack a total of eight species, including three kinds.

GS25 is planning to expand to 7000 stores by the end of the year, the Beyond sales, and plans to make further progress can be sold in stores across the country.

Yihyoseop GS Retail's convenience store household goods said, "to improve the cosmetic sustainable showcase the reliability and convenience of reliable, cosmetics Edit shops and is expected to be looking at is providing a differentiated value considered natural to buy cosmetics at a convenience store," he said .

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