Tuesday, March 7, 2017

[March brokerage brand reputation] Daewoo Securities, Mirae Asset No. 1, No. 2 KB Securities, Samsung Securities 3 above



[Korea yichangseon financial newspaper reporter] in March 2017, brokerage brand reputation survey results were analyzed by Samsung Securities 3rd 1st 2nd KB Daewoo Securities, Mirae Asset Securities.

Korea Institute of Corporate Reputation analyze securities 12,980,923 pieces of data from the big brands for 23 brokerages brand in February 2017 5 days 6 March 2017 by one and found a brokerage brand consumption behavior of consumers. The market grows in 2016 to change the brand mergers between securities firms had a change in brand reputation and brand reputation analysis algorithm in 2017.

Brand reputation index for big data is to share the activities with the participation of the consumer to the brand values ​​and communicating value, social value, market value, financial value. The brokerage brand reputation survey were analyzed to participate Index and Index communication, Community Index, Social Index. Participation Index indicators, communication index indicators, Community Index indicators, social index indicating the spread size of brand influence on the social relationship between consumers and brands consumers to influence the consumer that the consumer impact on the brand It was composed as an indicator of that. Add a qualitative evaluation of big data geung negative ratio and experts made the brand reputation index.