SBI savings bank cider (junggeumri loans) is an inflection point this year

[Korea before lower cervical financial newspaper reporter] SBI savings bank last year launched the first 'cider' has topped 300 billion won ahead. Cider success in customer acquisition, but revenue is reportedly rarely born. In the industry there are various opinions with the coming and going of cider profitability. The cider was evaluated cumulative loans the interest rate is increased even if the occupancy of user feedback and savings banks, CITIC profit structure is not the day lower. The success of this year's cider is the dominant perspective of the inflection point.

This year is due to enter into household loans from savings banks tighten lending financial authorities do nokrokji business environment. OK Savings Bank, savings bank that already welcome treat a lot of household credit is being investigated by the Financial Supervisory Service. There is also growing doubts about whether the cider in this situation can and delinquency busilyul managed effectively. Since becoming interested in collecting what paved the way to catch this year, SBI savings bank soundness and profitability.

◇ industry, "added Anna existing customer lending revenue anhamyeon"

According to SBI savings banks, nine-day cumulative loans cider has surpassed 300 billion won to 290 billion won ahead. Considering the fact that cider dwaetdaneun released December 21, 2015 can be viewed as achieved explosive growth in the short term. Quality is also high. Last year he was awarded the industry's attention note 7 to 0% delinquency rate until March. A year past now overdue, insolvency occurs but known to very low levels.

Savings Bank SBI official said, "Although we do not disclose the delinquency and busilryul a very low level."

The industry is expected to cider is unlikely to succeed. Remind why the interest rate, which is the strength of cider low. One savings bank industry official said, "Although advocates the junggeumri in the savings bank actually have a lot of customers who run a loan with a maximum interest rate offered by the product" and "substantial revenue situation coming from customers who applied the maximum rate." said.

According to the Korea Federation of Savings Banks lending disclosure, the highest rate in February was 13.5% of the reference rate applied to said Cider 6.9% minimum interest rates.

Cider current loans rose to junggeumri disclosure is a very low level of interest rates as compared to third-party savings bank loans junggeumri. Savings Bank junggeumri look at the product application rate rose to loan disclosures BNK Savings Bank Mai chief Ron rate is 7.16 ~ 14%, Shinhan Savings Bank hug Ron 6.2 ~ 17.3%, IBK savings banks indeed - good loans 6.15 ~ 16.64%, so the savings banks vitamin H 15.9 ~ 18.9%, Wellcome savings banks welcome ten loans 8.9 ~ 19.9% ​​Pepper savings bank Pepper tapeop 8.9 ~ 27.9%, Cheongju savings bank transfer theory 17.5 ~ 19% cider minimum interest rate lower than the savings bank product is applicable interest rate 6.2% is the lowest Shinhan savings bank hug Ron.

KDIC as According to the Savings Bank personal credit loan interest calculation systems and Implications', loan rates best practices on the interest rate decision details are lending rate = lending costs (financing, credit, services, capital) + goals margin + adjusts interest rates It is calculated. One trillion months costs are deposits, loans, bonds, etc. refers to the cost of financing the credit costs of the borrower's credit rating, the type of loan product, the expected loss linking can occur, on average, according to the loan maturity, etc., business costs are personnel costs, expenses, legal for that the costs calculated by applying the cost allocation methods, capital costs, says the opportunity cost of capital required to be held against unexpected losses. The cider industry in the current interest rate can not be left staring into a lot of advertising and labor costs and the profit margins come in. Cider has conducted a 'cider' TV ad from the year before last July in September.

Another savings banking industry official said, "Advertising is a cost-effective 2-3 years appears Cheers.Bask away," he said "it takes a long time until filling into the already advertising again," he said.

If SBI savings banks that use a lot of marketing costs traditional cider as the customer does not run his mouth to collect an additional loan difficult to obtain high profits.

Financial industry officials are even more "cider itself just by looking at revenue this day can not structure being product sales that continued cases will have in mind the possibility of additional loans," said "go piled million additional loans that are less than the cumulative loans yirwojiji sales revenue is not born, "he says. Quality management is also regarded as a challenge to be solved cider. Even if the delinquency rate is low because the individual regeneration is difficult to manage. In addition, at the time of the recent high and increasing number of users it has yeoteumedo If you apply for a personal loan term regeneration of the savings bank industry is trying to prevent personal regeneration. Because it is difficult to prevent the insolvency industry perspective.

Savings bank industry official said, "The only full credit personal loans SBI savings banks is very large as 2 trillion total revenues from corporate finance big part," he said, "will not be easy bet cider revenues."

Another official said the financial sector was also analyzed that cider is a secure database (DB) for junggeumri loan market, rather than a strategic product for this purpose on the profitability level. Even Ron background light running, but the margin continues to remain in the savings bank loan secured jeosinyongja customer base. Financial officials "should go junggeumri build up information about their customer base in the lending market was not long after this gestation" and "analyze the customer segments based on the data obtained can be utilized to create a new product," he said.

Savings Bank SBI official said, "The larger the market itself junggeumri revenue expected me," "Cider was the purpose of the product, rather than blue-chip customer base junggeumri loan market occupation and intended to profitability," he said.

◇ advanced key credit rating system

SBI savings banks are struggling to turn around cider. Constitute a 'pin-tech TF' team for a personal credit rating system last July (CSS) advanced for this and hired a private company CB Nice staff assessment information from a leader.

Savings Bank SBI official said, "The Cider has advanced CSS factors were so successful so far," said "are more sophisticated than it is now servicing the system," he said. Gimchanyoung Deposit Insurance Corporation Savings Bank management deputy's' Savings Bank personal credit loan interest calculation systems and implications "from the" Savings Bank loans in excess of such lending costs and produce detailed loan costs, depending on Product and customer characteristics of individual credit should apply the interest rate can be posted to profit on the loan deal, "he said.

However, there are difficulties to overcome visual sophistication to the personal regeneration with CSS. This is because credit rating one grade even though the savings bank customers is difficult to determine the nature that loyal customers

CB company official said, "even one grade varies depending on the individual's debt situation that it is difficult to determine the credit rating excellent customer" and "at least one grade lending is difficult to say that they will be built neat the low interest rates," he said. In fact, though one grade of savings bank customers there are cases where the loan is running at a high rate.

According to the Korea Federation of Savings Banks interest rates an Account Status, KB good loan interest rate applicable to the Class 1 share deal gone up to 1.368% in February junggeumri loans were disclosed to 17.7%. 3 star rating rather than handling accounted for 5.062% yeoteuna appeared to have been applied to the lower interest rate than the interest rate applicable as holder of a Class 1 6.5 ~ 17.7%. Shinhan Savings Bank hug Ron also holds a first-class credit rating was treated as a percentage 3.16% rate is applied yeoteuna 10.5 ~ 16.6% 2 rating applies to interest rate is 6.2 ~ 15.1% ~ 16.6 6.2 3 ratings apply interest rates%. Ron Hug 4,5 rating applied to each interest rate 6.2 ~ 16.6%, the lowest rate applicable was lower than 1 star performer loans to 6.2 ~ 17.1%. This means greater is the interest rate spectrum.

Cider is also 2-5 big interest rate spectrum of grades holders. Grade 1 applies interest rate is 6.9%, second grade 6.9 ~ 12%, Class III 6.9 to 10%, fourth grade 6.9 ~ 13.5% and 5 stars 6.9 ~ 13.5% and 6 grade 8 ~ 13.5% 7 Class 12 ~ 13.5% .

Household loans in the savings bank industry, internal and external economic uncertainty has increased, including advanced screening system. In addition, this year is a situation where the business environment is difficult okjoegi enters the savings bank household loans from financial authorities. OK household loans surged savings banks, savings banks welcome reportedly out an investigation at the Financial Supervisory Service. When powered by a standard bank provisioning levels from next year, the cider is great a chance to be an inflection point. But it is still early to evaluate the cadastral cider.

One savings bank industry officials "personal credit loans are loans extended periods, unlike business loans Now the deficit situation continues, I do not," he said. "This will be achieved successfully pass the assessment years."



Financial Daily Economic News FNTIMES - unauthorized reproduction for commercial purposes in accordance with the Copyright Act, No copying, distribution,
Copyright ⓒ Korea's financial newspaper & FNTIMES.com