Tuesday, April 11, 2017

Lotte, the 50th anniversary of the 'retro' market



Showcase [Korea sinmijin financial newspaper reporter] Lotte planned products mark the 50th anniversary of the said 11 days.

50 anniversary products △ Gum two kinds (Juicy fresh, spearmint) △ biscuits four kinds (Latest Shop coconut, Lotte sand, kanchyo, magaretteu) △ chocolate three kinds (chocolate Pepero, almond Pepero, Ghana chocolate) △ snack two kinds a total of 11 species (kkokkal cone, Chitose).

These products are high with typical longevity of Lotte Confectionery products, designed for product packaging to 1970, released during the 1980s animated design the meaning of the 50th anniversary of Lotte explained.

Juicy and fresh spearmint was designed within the wrapper wrapped gum dwaeteumyeo the same time, production and release Pepero, etc. Latest Shop coconut so that literally feel the old emotions.

Lotte Confectionery will feel a sense of closeness to stimulate the fragrance of consumer products through this plan and form a consensus between the three is expected to get a good response.

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