Monday, April 24, 2017

Our Home · CJ CJ 'China Post' attention in Vietnam



Let [sinmijin financial newspaper reporter Korea] Korean food industry is not struggling with Saad retaliatory measures China has noted that Vietnam 'China Post'.

Meanwhile, South Korea, companies should have the bitter taste of the shake according to the Chinese government policy. Lotte Saad site provides after sales dwaetgo interruption such as a total of 99 local Chinese Lotte Mart of 87 dogs Fire Inspection reason, the confectionery company Orion has reduced sales of local products such as Choco Pie was to shut down some of the factory production line.

In contrast, Vietnam and continues to expand foreign investment pyeonyira strong pro - (親) limiting the impact assessment of the crab industry. Vietnam has recorded annual economic growth of 5-6 percent units higher and is expected to reach 6% growth one year. Viscosity of the population that was about 90 million people strong internal market and rice, like South Korea and China stocks have been evaluated positively to domestic food companies.

The domestic feed Our Home was the first of the companies entering the Chinese announced to enter the Vietnamese feed market. Our Home is scrambling recently established a subsidiary in the city, Haiphong, Vietnam's third and a full-fledged business expansion.

After China both goals for you Our Home hagetdaneun achieve overseas sales of 150 billion won in the first foreign market entry Sanya foothold in Vietnam by 2020. Our Home parties are "significantly lower labor costs compared to China and attract sustainable foreign corporate policies were assessed positively," he explained the background to select Vietnam.

Our Home is scheduled to embark on building business through the localization strategy. Decided to establish a standard recipe with the operating manual for the development of the local menu Menu actively reflect the Vietnamese food culture. Each sector professionals such as cooking, hygiene, early seating menu for the project also plans to regularly dispatched to the site.

CJ CJ is conducting a fresh, local food vendors acquisition targets within the general food company in Vietnam. Last year was February 1st Vietnamese arguments kimchi makers 'kim & kim' 'kkawoo the' lead to one of the large food companies acquired. Vietnamese seafood, meatballs processing 1st company 'mindat food' than the state which is the end of this month and leave only the final deal closing. A total of 150 billion won, when the acquisition is complete, CJ CJ will have a stake of 64.9% of mindat food.

CJ CJ plans to embark on sale around the brand 'rub' in Vietnam. kim & kim is currently producing "rubbing kimchi, kkawoo In the distribution is expected to produce a" rub buns. Mindat food is focused on the short term and long term business piswibol meatballs and a strategy to expand into meat processing, fishery business.

If the domestic industry's second largest Ottogi and make plans to biksi (Big C), the largest retail chain in Vietnam as a bridgehead for the full-fledged expansion in Southeast Asia.

According to industry Ottogi has delivered in the past one month from the main product, such as ketchup, sauces, vinegar, Mayo Ness, if the biksi. Currently, 15 of the stores in the city of Hanoi, in northern Vietnam, reportedly products are distributed in 20 stores in southern Ho Chi Minh City. Biksi has become a subsidiary of French Casino Group, presence in Vietnam in 1990 as a local largest distributors. Last year being operational for 10 to 32 dogs and supermarkets Convenience stores in Vietnam.

In addition Mart Mart has opened the first store of "high bapjeom" in Ho Chi Minh City, Vietnam in 2015. E-Mart itself (PB) products in "no brand has also achieved sales of 120% compared to plan obtains a great popularity. Mart is closely watching the Vietnamese market and plans to focus on the second store find.

Industry insiders the "Vietnam labor is cheaper and has to also robust domestic market, the recent food and increasing the overseas expansion of the retail industry," said "it has the appropriate geographic conditions, even to advance to the Southeast Asian countries such as Thailand and Indonesia continue expansion of domestic enterprises expected to increase, "he said.



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