Monday, April 10, 2017

Shinsegae and Hyundai, Lotte, distributors Big Three outlet openings fierce competition



Is keen to [Korea gimeunji financial newspaper reporter] long-term domestic demand and the distribution among the Big Three, which is facing a crisis Shopping malls offline demand expansion (Lotte, Shinsegae and Hyundai) will hold "Mall ringjok 'naeseun outlet competition.

The last six days has opened two outlets in suburban New World Shiheung premium outlets in the metropolitan area southwest of the largest (business area 13,000 square meters).

8.5㎞ away from the New World Shiheung Premium Outlets is located dot Modern Premium Outlets Songdo Lotte is also ahead of the opening of the Premium Outlets in Uiwang the area next year.

Since this is inevitable and Incheon, Bucheon battle of light, Ansan, Siheung, 1200 and elsewhere in Uiwang million potential customers yuchieul distribution around the Big Three on the outskirts of Siheung Premium Outlets.

Background big three retail outlets continues to expand openings is because outlets are emerging as alternatives to overcome the stagnation of distribution channels, including department stores.

In the past five days, it announced in February this year, the National Statistical Office Shopping Trends Shopping turnover increased by 22.9%, mobile shopping turnover of 37.8% to 3.3984 trillion won compared to the same month last year to 5.8577 trillion won. Because the retail industry was challenged to find a differentiation strategy naeseun strengths offline just to get moved to offline for mobile shopping needs. Beyond the living room in February cheaper goods will need to focus on the capacity to stay even longer for our customers.

Sales outlets in the domestic market last year, the industry is estimated to have 9.2 trillion won. In particular, for the outing, it showed a growth of 12% YoY in suburban outlets which customers visit, which was a 48% level of the sales department. Outlet openings aspect because the growth of distribution channels, such as department stores in contrast seen the low-growth vessel to 2 to 3% is the actual circumstances that are taken to a new food distribution industry.

Distribution industry ventured to enlarge the opening of the types of outlets that provide a fun experience with our customers not only to simply exhibit and sell products to overcome the sluggish sales of existing department stores at the same time.

New World First Shiheung Premium Outlets composition was in the form of a shopping complex resort made 'exotic scenery, enhanced recreation and experiential content of Spain to the' Entertainment Shop 'concept.

Shinsegae said, "the Shiheung Premium Outlets in European style shopping center has reproduced the northeastern coastal town 'tricky switch to' What town in Spain," said, "This year, only existing inventory escape simply cheap image of who sold outlets weary day a city that is the philosophy of making it capable of healing space in the near suburbs, "he explained.

Shinsegae Shiheung Premium Outlet shopping, culture and entertainment are combined to beyond the pleasure of shopping to improve the quality of life to enjoy has advocated a "shopping complex Resort" to walk with canine companion pet parks, family picnics that healing equipped with the Sky Garden, futsal arenas, stadiums, such as children.

Big retail outlets open in three plans for the time being continue to lead. Hyundai Department Store which opened last year, Songdo is the outlets will open one after another outlet after the 2019 war and Namyangju, Gyeonggi Province Dongtan in urban outlets open next month in Seoul Jamsil Garden Five.

Lotte will open a new outlet in the second half of this year and plans to match wonheung the opening to form a complex with the IKEA building. Only acceptable after year and Kunsan, and ahead of the opening of outlets in three locations, including Uiwang area. Especially entering the wonheung Premium Outlets is reportedly the experience factor, unlike traditional outlets Lotte will be provided en masse.

In the case of the New World Shiheung Yeoju Premium Outlets start of 2007, followed by the opening of This is the fourth store in Paju and Busan.

Associated with becoming the outlet opening competition of the industry's fierce aspect Shinsegae said, "Since 2007, for 10 years outlet market wateuna grown at an average annual rate of 29 percent recently Outlet stores leads to greater visibility last elongation was recorded single digit" and "in the future sales growth plans to focus on building a profitable tomorrow, "he said.

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